Cans With A Cause #8.08
Hello Lovers, and welcome to another Woman Crush Wednesday! To get you through this hump day we’re going to talk about the trailblazing team of women that are revolutionising the beer industry with their socially-conscious cans; introducing The Sparkke Change Beverage Company.
If you haven’t heard of them, then pull up a seat and get comfy, darling, cause we’re about to restore your faith in humanity. Sparkke is the love child of social activism and beer brewing innovation – an Australian owned company that’s all about – you guessed it – ‘sparkking’ change!
“We’re a for purpose alcohol company that produces award winning 100% natural brews and wine. At heart, we’re social activists demanding more from Australia’s beer industry. We’re a genuinely progressive social enterprise and we raise awareness and funds for important social issues.”
Can I get an R-E-S-P-E-C-T up in here?!
The company is spearheaded by Agi Gajic; one of about 3 Australian female head brewers under 30. “We realised it’s a totally new way to tackle social issues… We want to get people talking about important issues in relaxed settings where the real conversations happen – and at the same time get a smile or two.” Gajic said.
Get a load of some of the past and existing bevvies…
Say I Do – White Wine + Bubble
What’s Planet B? – New England Pale Ale
Consent Can’t Come After You Do – Apple Cider
Boundless Plains To Share – Ginger Beer
Nipples are Nipples – Lemonade
GENDER WAGE GAP
Another Day Another 84.7 Cents – Hard Lemonade
Change the Date – Pilsner
#TimesUp – White Wine + Bubbles
And last, but definitely not least…
C U Next Tuesday Trump – Pilsner
As well as providing high quality brews with an edge of social-activism, the company is unquestionably dedicated to making a difference and doing good. They donate 10 per cent of all direct profits, plus 4 per cent of channel sales to the organisations’ supporting the cause of the can.
“We put our money where our beliefs and values are.”
Australia’s beer industry is worth around $4.3 billion p.a. If big player breweries donated just half of that percentage, that would equate to around a quarter of a billion dollars every year to make a change – imagine the difference that would make!
To be the first to hear about their newest tinnies, follow Sparkke on social media:
Images sourced from www.sparkke.com